Now we know, right down to the penny

$3,014,966.86!!

That’s the final total of advertising placed in November, 2016, by the Kentucky Press Service,¬†making it the highest ad total in a month and that spans 57 years since KPS started placing just a few dollars each year.

The November total is right at $590,000 over February, 2010, the previous highest month for KPS.

The $3.014 million is the total amount billed to advertisers and it does not include the commission given to ad agencies for that role in using KPS. Newspapers typically give ad agencies 15 percent commission so KPS passes that along to agencies as well. Factor in the gross total handled in November and it would be $3,033,117.76.

December? Well, we’re off to a decent start with $110,559.68.

 

 

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