October 12, 2012

Okay, I’m giving you a break after today’s Weekly Member Update. I’ll be at the KPA Fall Board Retreat on Friday, October 19, so there won’t be a Member Update. But I’ll be back Friday, October 26. Geez, that makes it seem like October’s almost over. Then comes November and cold weather arrives.

Oh well, that means it’s Basketball season and nothing could be better than that!! Talk with ya October 26. But as always, call or email if there’s anything you need from KPA!!



It’s that time again. Time for you to complete the KPA/KPS Rate and Data form, looking ahead to 2013, and giving us your various information and ad rates. It’s available at www.kypress.com/ratesheet.

It’s not only for sales purposes that we need this; the information you fill out is also used in the 2013 Directory. So things like street address, main telephone number, main fax number, publication days, page size, and obviously key personnel are vital to the information we offer ad and PR agencies.

So please take a few minutes, look over the form, make notes of what information you need, and decide who’s going to fill out the form and “SUBMIT TO KPA” — the publisher or the ad manager.

A few notes about what we need:

• Circulation — for newspapers with a Periodicals Class Mailing Permit, we need the number from line C, left-hand column of the Statement of Ownership that was just published or will be published this month.

• Phone numbers — we will list the MAIN phone number for the newspaper. We’ve had some give us direct numbers for staff or the advertising department phone number. The directory is used by a variety of folks and frequently, they want someone in management or in the newsroom, not always the ad department. So PLEASE give us the main telephone number and include the area code.

DEADLINE — The deadline to have this information to us is Monday, November 12. We understand many of you will not have your 2013 ad rates by then. But go ahead and fill out the vital information — address, phone number, circulation from the Statement of Ownership, key personnel, publication day(s), and page size. We can get ad rate information at a later date if you won’t know those by November 12.

We’re not going to keep begging and begging for you to fill out the form. Last year, we had some newspapers that didn’t and the information in the 2012 directory was the same as in 2009 and 2010. And then they ask us why the circulation figure was incorrect. It’s because they didn’t take a few minutes to complete the form and get it back to us.

When you’re ready, go to www.kypress.com/ratesheet

Questions? Give me a call or email me.

Thanx. And remember…NOVEMBER 12 is the DEADLINE!!!


For the KPA Associates Division members, you don’t have a rate and data form but in early November, when you receive your dues statement, you’ll be getting a form to complete. It includes the contact person, phone number(s) and email address(es) and other information we need about your company or agency. So be watching for that in early November and return it as soon as you can to Buffy Sams. We want up-to-date information from you for the directory was well.


It’s a win-win regardless of how you want to approach it.

If you’re a newspaper, it’s a good way to promote your publication(s) to advertising and PR agencies not just in Kentucky, but across the country as well. Let them know what you offer for their advertising/marketing strategy and the market that you cover. And with a printed publication and online publication, digital offerings and all the other ways you make information available, promote that as well. Remember: We encourage local businesses to use our pages to promote their products and services, but we don’t practice what we preach.

And Associates – got a service or product or benefit for newspapers, or want to reach out to companies and newspapers in other states? Here’s your chance as well. Let them know what you offer and how to get in touch with you.

So advertise in the 2013 KPA Directory and benefit from it.

For information, deadline, rates and color availability throughout for your ad, call Bonnie Howard at KPA, 800-264-KPA1.


The deadline is approaching to enter the Excellence in Kentucky Newspapers – 2012 competition but first you have to register for the contest. That will get you newspaper specific information – how to log on – from David Spencer and then you’ll be ready to upload your entries.

David is at the Newspaper Institute of Technology through Sunday, in Knoxville, and will be back in the office on Tuesday. But go ahead and register if you haven’t already so when you get the notification from him, you’ll be ready to roll. Even though he’s out of the office until Tuesday, he’s going to try to check in after 5 p.m. each day when he’s out of classes. If he can, he’ll log into the system and then get your login information to you.


We don’t have the News Bureau anymore but we’re still in Frankfort and at your service. Need a report from a state agency? We’d be glad to pick it up for you. Doesn’t cost you anything except the cost of copying the report if the agency charges a fee.

I was reminded earlier this week to mention this to you. Forrest Berkshire, editor of The Kentucky Standard in Bardstown, wanted an election campaign report that had been filed by a local candidate. He made arrangements to have the document printed and we went to the Registry of Election Finance, picked up the report, ran it through the copier scanner and emailed it to him. Didn’t take long at all from his initial call until he had the file.

If there’s something you need out of state government, just call me and I’ll go over the process and what you need to do to get the file available. Then we’ll pick it up and get it to you. It won’t cost you anything except any copying fees a state agency charges for the document. Most of them typically charge 10 cents a page.


For a 2013 intern sponsored by KPA, if your newspaper is participating in the Statewide Classified Program or if you’re a KPA Associate member with a base office in Kentucky. Instructions on accessing the file to apply as a Host Company or Host Newspaper are being mailed.

Newspapers in the Statewide Classified Program have until January 4 to apply; Associate members have until January 9.


Advertising staffs are quite used to checking www.accesskpa.com because that’s what we use to make ads available that are scheduled to run. We don’t have to mail them anymore, just put them online.

But over in the newsroom, you aren’t as accustomed to checking it so do so and make it a Bookmark. For the newsroom, accesskpa.com is where we post news releases. We sometimes will send you an email if it’s a news release we think you really need to know about; or we’ll just remind you to check it once in a while to see what’s there. And when you get down to deadline time to go to press and you need something to fill a hole, check accesskpa.com and you’ll have that news story you need.


Got the latest report from GeoTel/Newzgroup, the company that is handling the public notice website and we have 129 newspapers that have been uploading their editions/issue to the site. That’s GREAT news but it still means there are 15 or so newspapers that are not.

Folks, again, this is needed. This is a mechanism to help up with the legislature to say they don’t need to put notices on public agency websites because newspapers are doing that already. The notices we publish are identical to the ones published in the newspaper because these are taken directly from the pages of each newspaper.

Many states have faced legislation trying to move notices from newspapers to public agency websites. Some of those that have fought the bills successfully are the ones who have a public notice website already available.


I’m reminding you about this now because there will be no Friday Update on October 19. (I’ll be at the KPA Board Retreat.) The deadline to enter the Excellence in Kentucky Newspapers – 2012 competition is Friday, October 19. And remember, you have to “register” before you can enter. Registering will get you the information you need to identify your entries as you submit them electronically. You’ll register and then David Spencer will confirm that receipt by giving you your newspaper specific information.

If you haven’t, go ahead and register now and then you’ll be ready to upload your entries next Friday.


Had a call this week asking about a statute I’d never run across before. The statute is KRS 365.030 and it’s titled “Sale at less than cost or gift of commodity to destroy competition prohibited.” The caller was asking if this meant it’s illegal to give away ad space.

Since I had never heard of it, I did research it and felt that if it’s against the law to ever give away ad space, or anything of value, then every newspaper in the state has probably violated it at some point.

(1) Except as provided in KRS 365.040, no person engaged in business within this state shall sell, offer for sale or advertise for sale any article or product, or service or output of a service trade, at less than the cost thereof to such vendor, or give, offer to give or advertise the intent to give away any article or product, or service or output of a service trade, for the purpose of injuring competitors and destroying competition.

On further research though, I found the reason this is not a familiar statute. The Supreme Court, in 1989, ruled it unconstitutional. So while it may still be on the books, case law would show it’s not enforceable with the court’s determination.


Had an email this week about the National Student/Parent Mock Election, a project that’s set for November 1. The president of the mock election was asking for the KPA Board to endorse this project but I thought instead I’d just give you the information and let you decide if you want to let your local schools know and encourage them to participate. I don’t think a Board endorsement is necessary if that’s all the group is asking.

The National Student/Parent Mock Election had over 5 million votes in 2008 in all 50 states, Washington, D.C. and American schools around the world. That made it the nation’s largest civic education project and the world’s largest national mock election.

Watchdog journalism and civics education go hand-in-hand. Studies have shown that students who engage in these types of activities become more involved citizens and more likely to vote.

Take this opportunity to familiarize yourself with the My Voice mock election and to work with your local schools to have students participate. This is a great opportunity to develop stronger relationships with your school officials and to encourage students to pay close attention to the world around them. At the very least, just let your local schools know about the mock election on November 1 so they might encourage students to participate.

More information is available at http://www.nationalmockelection.org or schools can contact Gloria Kirshner, president, at nspme@aol.com.


This is one industry that lives by them. Well, let’s say lives with them because we don’t always adhere to them. Anyway, some deadlines are coming up so I reiterate them for you.

OCTOBER 19 – Contest entry deadline – www.kypress.com/excellence2012 to get registered before that deadline. You MUST register before you’re able to upload your entries

OCTOBER 30 – Deadline to register for the “Postal: Making the Transition to IMb” webinar – go to onlinemediacampus.com

NOVEMBER 6 – Deadline to register for the “Reporting on Tough Issues: The Role of the Media in Suicide Education” webinar – go to www.onlinemediacampus.com to register

NOVEMBER 12 – Deadline to fill out the rate and data sheet for 2013 – www.kypress.com/ratesheet and if you don’t have your 2013 ad rates yet at least fill out all the non-ad rate lines so we can have that information to put in the KPA directory


I’ll be out more than in, obviously. From Saturday through Tuesday afternoon, I’ll be hosting the Southeast press association executive directors including my counterpart with Southern Newspaper Publishers Association. And we’ll be joined for part of it by Dennis Hetzel.

Not certain I’ll make it back to the office Tuesday afternoon but I will be in for a little while – well until about 1 p.m. – on Wednesday and the packing ‘em up and heading ‘em out for the 2012 KPA Fall Board Retreat at Rough River State Park. Will return to the office late Friday afternoon.

Regardless of where I am or what I’m doing, you can still email (dthompson@kypress.com) or call (859-608-2213) and I’ll respond or return your call as soon as I can.

Oh and as sad as you’ll be about it, there will be NO Weekly Member Update on Friday, October 19. I’ll be with Board members at the retreat.


Registration generally is $35 and available at www.onlinemediacampus.com

Friday, October 12, 2012 – WEBINAR — Mobile Sales Certificate Program: How to Find Success in This Key Digital Area – Second of Three Sessions

Friday, November 2, 2012 – WEBINAR – Postal: Making the Transition to IMb

Thursday, November 8, 2012 – WEBINAR — Mobile Sales Certificate Program; How to Find Success in This Key Digital Area – Third of Three Sessions

Friday, November 9, 2012 – WEBINAR – Reporting on Tough Issues: The Role of the Media in Suicide Education




Through tomorrow, October 13 National Newspaper Week – go to www.kypress.com/nnwkit for materials to promote your industry

Sunday-Monday-Tuesday, October 14-15-16, 2012 2012 Southeast Region Newspaper Association Managers Conference, Marriott RiverCenter, Covington

Thursday-Friday, October 18-19, 2012 2012 KPA Fall Board Retreat, Rough River State Park

October 19, 2012 Deadline for Entering Excellence in Kentucky Newspapers – 2012 Competition

December 2 – 4, 2012 Newspaper Association Managers Legislative Conference, Keybridge Marriott, Arlington, VA

January 24 – 25, 2013 2013 KPA Winter Convention, The Brown Hotel, Louisville

August 6 – 9, 2013 Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

January 23 – 24, 2014 2014 KPA Winter Convention, Hyatt Regency, Lexington

Sometime in 2017 We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018 Colorado judging KPA Excellence in Kentucky Newspapers Competition

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