October 26, 2012

After a week away, your Friday Email has returned. Let’s see if there are some things to catch up on.

• Fall News Contest attracts 82 newspapers and nearly 3700 entries

• Rick Welch, Madisonville Messenger, nominated as 2013 Vice President; Loyd Ford, The Lake News, to be 2013 KPA Treasurer

• EKU/AT&T announce Digital initiative for 22-county service area

• KPA Board adopts a Digital Plan

• Louisville Marriott East selected as host facility for 2015 KPA Convention

• The time is it a’changing. Remind your readers to set their clocks BACK one hour on Sunday, November 4

EXCELLENCE CONTEST GROWS

Some scheduling issues – the SERNAM conference I hosted and then the October 18-19 Board Retreat — meant poor planning on our part so we extended the contest deadline into this week. Originally, it was to be October 19 but we allowed newspapers to finish up entering this week.

Looks like we can report pretty good growth over last year! We have 82 newspapers with right at 3700 entries. Compare that to 2011 – the first year of online entering – when we had 78 newspapers and 3581 entries. Income to KPA in 2012 will be $19,215; for 2011, it was $18,685; and in 2010, $18,530.

It’s still a far cry from the record back in 2006 when we had 102 newspapers and 5126 entries (and $26,000 in entry income). It’s been on a decline since then so an increase is welcomed news.

The contest will be judged by the Arkansas Press Association and the awards will be announced and presented Friday, January 25 as we close the 2013 KPA Winter Convention.

If you entered, we wish you the Best of Luck!!

POLITICAL ADVERTISING

It’s a little late for this year but a question from some newspapers on Wednesday is worth sharing. All the questions were about a Billy Graham ad, encouraging Americans to vote. And the newspapers told the persons placing them that they would have to pay the political rate.

First, state law defines a political ad as any “communication intended for the support or defeat of a candidate” or issue. To encourage the public to exercise their privilege given us by our forefathers is far from political.

Secondly, to say there is a “political rate” could be scary. State and federal laws specify what any communication/media affiliation can charge. So be careful if you have a “political rate” on your rate card. If it’s higher than the law allows you could be facing penalties.

Here’s the law on both areas:

121.065 Limitation of political advertising rates; injunction

(1) No publisher of newspapers, magazines, handbills, or other printed matter, owner or lessor of billboards, radio or television station or network, or any other person, company, corporation, or organization offering its communications services for hire to the public shall be permitted to charge fees for political advertising in excess of the lowest rate charged to other advertisers at the time the political advertising is purchased.

(2) Political advertising means any communication intended to support or defeat a candidate for public office.

EKU/AT&T/KPA PARTNER FOR DIGITAL JOURNALISM INITIATIVE

Eastern Kentucky University’s Department of Communication, AT&T and the Kentucky Press Association have partnered to improve the sustainability of rural journalism, especially within the University’s 22-county primary service region.

The EKU Digital Journalism Initiative (DJI), funded by a $25,000 contribution from AT&T, is a long-range initiative designed to explore the viability of applying mobile technology to deliver content produced by rural newspapers and to develop a working model for such an application.

The year-long project will involve three phases:

* A survey of current best practices of rural news organizations in applying mobile technologies to create, augment and disseminate news, and develop a working model that improves both audience reach and content richness. This phase will also address the reduced environmental impact and improved sustainability of capital and human resources.

* The development and implementation of a pilot program to test the model created in the first phase. Researchers will work with staff of The Eastern Progress, the University’s student-produced campus weekly, to apply the model. Progress staffers will explore and analyze specific approaches and processes for implementing online delivery of the newspaper and other content. This phase will include the development or use of a dedicated mobile application.

* A workshop for editors within EKU’s service region to present guidelines for applying the model.

“This is a new era in communication and news delivery,” said David McFaddin, AT&T regional director for external and legislative affairs. “AT&T looks forward to partnering with EKU, an institution that has long been a leader in moving journalism and communication forward, to help develop a model for converting traditional news outlets into next-generation media providers.

“In the communication industry we have seen an exponential growth in the number of mobile users and digital content in last few years,” McFaddin noted. “This has resulted in an everywhere-all-the-time expectation by consumers. The paradigm has shifted, and this partnership will provide guidance and direction to help news outlets in the service region and all across Kentucky to make this transition.”

DJI participants will include both faculty and students from the Department’s public relations and journalism disciplines. The faculty research team consists of Dr. Jim Gleason, assistant professor of public relations; Dr. Elizabeth Hansen, Foundation professor and chair of the Department of Communication; Dr. Ginny Whitehouse, associate professor of journalism; and Dr. Deborah Givens, assistant professor of journalism.

“EKU’s Department of Communication views the DJI as a long-term program to support rural journalism in Eastern Kentucky and beyond,” said Gleason, who served as principal investigator for the project proposal. “Long-range plans include further research and development, as well as implementation of the working model by providing hands-on training with newspapers throughout EKU’s service area.

“Further, the DJI process, as well as the information and insights derived from it, will have a direct and positive effect on the educational environment in the Department of Communication through the active involvement of EKU faculty and students.”

EKU’s Department of Communication is widely recognized for its emphasis on community and rural journalism. The required capstone class for journalism majors is Community Journalism. Under the leadership of Hansen and now Givens, the class has worked directly with Kentucky community newspapers since 1991 through community journalism research projects.

Hansen is the former head of the Community Journalism Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC), and she chairs the Steering Committee/Academic Partners of the Institute for Rural Journalism and Community Issues. Givens is a former weekly newspaper owner, publisher and editor. Both have published and presented numerous articles and scholarly papers on community journalism.

David McFaddin, with AT&T and an EKU alum, made the check presentation during a press conference this morning in the school’s Business and Technology Center.

KPA BOARD ADOPTS DIGITAL PLAN FOR 2013

At the October 18-19 KPA Fall Board Retreat, John Mura, president, presented a plan from the KPA Digital Committee to raise the digital proficiency of all Kentucky newspapers. The plan has five components – video, e-newspaper, training, digital archive and mobile. And while eventually all members will benefit from the committee’s recommendations; it will invite three member newspapers to be part of a pilot project designed to complement the five strategies.

That pilot project will be implemented in 2013 and the three pilot newspapers will report to the membership at the 2014 Winter Convention.

A synopsis of the five strategies is below. If you would like a pdf of the complete discussion/recommendation, drop me an email and I’ll get it to you.

The video strategy:

1) Create a video-sharing network administered by the KPA, in which member newspapers who choose would upload their videos to a central “channel,” making them available to other members for viewing and embedding.

2) Give member newspapers information on how to inexpensively live stream breaking news and community events.

Demonstrate to pilot newspapers an inexpensive and simple method for member newspaper staffs to shoot and edit video on mobile phones and upload the videos into an “on demand” video player – which can be a source of incremental revenue

The e-newspaper strategy:

Share with members a simple and inexpensive way to create on their websites an electronic version of their print newspaper which users can easily access

The training strategy:

1) Expand the 2012 Digital Needs Assessment to determine member training preferences. Create a plan to serve KPA members as well as pilot newspapers.

2) Identify digital champions for each pilot newspaper and create a resource/training team from experts identified from across Kentucky newspapers.

3) Coordinate with the pilot newspapers’ digital champions and the pilot newspaper’s leadership to send training teams to each paper for day-long sessions.

Develop follow-up webinars, online training videos, and printed materials to give additional information to pilot newspapers

The digital archive strategy:

1) Create an opportunity for Kentucky newspapers that do not have a digital archive to generate additional revenue through paid search.

The mobile strategy:

1) Identify a low cost or free app or widget-building program to give both member and pilot newspapers a robust mobile presence.

2) Enlist the training team to assist pilot newspapers in launching the app or building the app-like widget.

3) Make sure that all new users have access to analytics in order to measure the increase in mobile traffic.

WEBINAR FOR SMALL NEWSPAPERS: INVESTIGATIVE STORY IDEAS

It matters not the size of the town/city or the county. A newspaper, frequently a smaller community newspaper, covers every one and every one has investigative story possibilities. All you need would be some story ideas and how to go about “investigating” them.

A new webinar has been added to the schedule, this one on November 16. And while it’s handled by Iowa Watch, it’s a webinar offered to newspapers everywhere and co-sponsored by KPA, the Southern Newspaper Publishers Association and Iowa Newspaper Foundation.

For registration and more information, go to www.onlinemediacampus.com

Here’s a synopsis:

Original enterprise news exists in plenty of small towns and counties. Your newspaper can secure its position as a community leader when you tell your readers about it, using investigative reporting that is achievable with small staffs. This session shows techniques, habits and practices to help you identify explanatory and investigative stories that give meaning to ongoing controversies, issues, government actions and decisions you are covering.

Presented in partnership with Iowa Watch: [http://www.inanews.com/infweb/iowawatch-logo.jpg]

The Iowa Center’s mission is to maintain an independent, non-partisan journalistic program dedicated to producing and encouraging explanatory and investigative journalism in Iowa, engaging in collaborative reporting efforts with Iowa news organizations and educating journalism students.

Registration deadline: Tuesday, November 13

(Registrations submitted after this date are subject to a $10 late fee)

HOOSIER STATE PRESS JOINING KPA, PECA ON CHILD ABUSE MATERIAL

Since some Southern Indiana hospitals are part of the Partnership to Eliminate Child Abuse and we wanted Southern Indiana newspapers to have the PECA media toolkit, I asked my counterpart at HSPA to send the information to his members.

Now it seems that not only have Southern Indiana papers done some stories but also HSPA will be joining KPA in support of this effort.

And to refresh your memory, in case you haven’t gone to the website yet, here’s the email I sent editors and publishers about 10 days ago:

Several days ago, I sent a letter to all newspapers about KPA’s involvement with the Partnership to Eliminate Child Abuse (PECA) in Kentucky and Southern Indiana. The partnership began with a large group of medical-field professionals in the Louisville area and with all the stories about child abuse situations across the state, we felt the effort to eliminate child abuse was something KPA should be involved with.

PECA has finished its media toolkit, complete with stories, op-ed pieces, public service ads, guest columns, tips on how to identify child abuse situations and professional resources for you to use anytime you want to interview someone about child abuse. The toolkit is available at www.pecakyin.org. Click on Media Toolkits. Then select either the Media Toolkit for newspapers and the general public in Greater Louisville and Southern Indiana, or the Media Toolkit for Statewide Kentucky for newspapers and the general public outside the Greater Louisville and Southern Indiana area. Many of the toolkit documents have been customized for each geographic area.

Attached is a news release announcing this project, a pdf on How to Use the Media Toolkit and a link to the media toolkit section of the PECA website, housed by Kosair’s Children’s Hospital in Louisville.

If you have any questions, please feel free to contact:

Steve Menaugh

System Vice President, Public Relations

Norton Healthcare

VOIP EMAILS!

I’ve been getting emails for months about VOIP – voice over Internet. Haven’t read them, just sent right to the trash because they’re probably from spammers. But at the Southeast Region Newspaper Association Managers fall conference KPA sponsored recently, I learned that some press associations are moving away from landline phones and onto the Internet.

Now it’s not perfect but expect it to get better was the promise. Still, the thought of saving money was intriguing. So I asked David Spencer to do some research and he came up with a solution. In fact, to tell me about it he called me. From his iPad! With Google Mail, there is an option to make phone calls over the Internet. It wasn’t the best reception I’ve heard for a phone call but it was close. Then I went to my gmail account, downloaded the software for voice over Internet calls and made a couple. And as long as the calls are within the U.S., they’re free!

One hurdle is getting a telephone number. The first call I made showed up as Escondido, CA. Then searching for a more local number, I find some available that are as close as Owenton, Falmouth and Carrollton. Haven’t finished that part of it yet but will.

I haven’t done it from my iPad yet but I did from the laptop. And they went through just fine. Now to get a handset, headset, or ear buds with a built-in mike and I just might start using it more. For the time being, if you have Caller ID and see a call coming from Escondido, CA., if just might really be your state press association giving you a call.

OFFICERS RECOMMENDED FOR 2013

Publishers will be getting a ballot on this toward the end of the year but at last week’s 2012 KPA Fall Board Retreat, the recommended slate of officers for 2013 was approved. Willie Sawyers of the London Sentinel-Echo/Corbin Times Tribune, will be president; Scott Schurz Jr. with Advocate Communications, will be president-elect, thus president in 2014. Rick Welch, the Madisonville Messenger, will be nominated to the full membership to be vice president; and Loyd Ford, of The Lake News in Calvert City, will be treasurer. John Mura, president in 2012, becomes the past president on the executive committee.

Rick Welch’s nomination to vice president will be the only one members have to vote on and that will be by mailed ballot, again sometime in December. All the new elected officers, plus any new Board members, take office on Friday, January 25, during the KPA Winter Convention.

About three years ago, KPA adopted a change in the process that allows for ballots on membership votes to be done by mail. Attendance at Winter Convention business sessions had dwindled so KPA sought guidance on having members vote on these matters prior to the business meeting. A letter and ballot on the election of officers will be mailed to each full member publisher in December.

BOARD ELECTIONS

Looks like we have the three Board district seats that are up for election all but filled. The three districts are 9, 10 and 12. Cheryle Walton has been re-nominated for District 10 and Jeff Moreland has been re-nominated for District 12. We will have one newcomer on the Board for 2013-16, and that’s Cathie Shaffer with the Greenup County Times News. All three were single nominees for their district.

THE BROWN TO THE HYATT TO THE (NEW) MARRIOTT EAST

That’s the progression of the next three winter conventions. In January, 2013, we’ll be at The Brown in downtown Louisville, then heading to the Hyatt in downtown Lexington in January, 2014. It’ll be our first convention at the Hyatt since 1982. Hmm, and wonder if UK can schedule a home game when we’re there?

And at last week’s retreat, the Board accepted a bid from the Marriott East in Louisville. Some of you will remember that as a convention facility back around 1997 or 1999. It’s located off Hurstbourne Lane so if you want to take part in Fourth Street Live! or similar “entertainment” you’ll have to drive about 15 miles to downtown Louisville. The Marriott East has been closed for complete renovation and just re-opened in June. You might remember the entire front of the hotel was a slanted glass atrium. No more. Everything’s new.

PRINT + DIGITAL EFFECTIVE FOR ADVERTISERS.

The combination of print plus digital by quality news publishers delivers superior results for advertisers, according to a new report released today by the International Newsmedia Marketing Association (INMA).

In “Making Print + Digital Work For Advertisers,” INMA showcases creative and effective solutions news publishers are delivering for marketers by merging their credible and quality brands with the inherent strengths of print and digital environments.

As news publishers increasingly take on roles traditionally held by advertising agencies and media buyers, the report shows how to use print + digital to augment publisher-created marketing services along with other creative combinations.

“The report demonstrates the strengths of print plus digital,” says Earl J. Wilkinson, executive director and CEO of INMA. What INMA is able to show is the extraordinary effectiveness and creativity in fusing print and digital solutions for advertisers. The report is also candid about areas to improve in terms of optimizing advertising effectiveness.

“The news media industry is creative, experimental, and willing to work with advertisers to come up with solutions in the new frontier of print plus digital combination,” he adds.

Among the report’s conclusions:

Print + digital is effective in activating awareness.

Quality news brands are environments for emotion, credibility, relevance, and awareness.

Publishers with multi-media toolkits are filling the roles of agencies and media buyers.

Complete information on this report may be found at www.INMA.org/publications.

KENTUCKY JOURNALISM HALL OF FAME

The University of Kentucky’s Journalism Alumni Association is accepting nominations for 2013 inductees into the Kentucky Journalism Hall of Fame.

To be eligible, nominees must either be Kentucky natives or must have spent a significant portion of their careers working in newspaper or broadcast journalism in Kentucky.

Since its inception in 1981, some 184 persons have been inducted into the Kentucky Journalism Hall of Fame. Plaques honoring the members are on exhibit in the Enoch Grehan Journalism Building on the UK campus.

A nomination form is available on the UK School of Journalism and Telecommunications Web site at http://jat.uky.edu/ky-journalism-hall-of-fame.html. To make a nomination, complete the form and send the requested information to Director, School of Journalism and Telecommunications, University of Kentucky, 118 Grehan Building, Lexington, KY 40506-0042.

Deadline for receipt of nominations is Jan. 7, 2013. Selection will take place later in January, and inductees will be notified shortly thereafter. An induction ceremony honoring the new members will be held in Spring 2013, in conjunction with the annual Joe Creason Lecture.

DOES YOUR KPA MEDIA PASS EXPIRE AT THE END OF 2012?

As the year starts to wind down, it‘s a good time to double-check on news staff members having a KPA media pass. The Kentucky State Police stopped issuing press passes three or so years ago and to fill the void, KPA offers a media pass but limited to members only.

These are good for two years and it might be wise to see if any staff member’s pass expires at the end of 2012.

If you have staff needing one, go to www.kypress.com/mediapass and complete the form. Then send in the color photo as required.

PHOTOS FOR KYPRESS.COM

We have some of the best photographers in the country right here in the Bluegrass and we want to show off their work. We’ve already asked for some photos depicting life in Kentucky to use on the 2013 KPA Directory.

Now we’re asking for more. This time for photos to use on www.kypress.com. Send the photo, along with the photographer’s name, newspaper and a brief cutline to David Spencer at dspencer@kypress.com

Let’s show the world just how good Kentucky newspaper photographers are.

LEWIS OWENS COMMUNITY SERVICE AWARD

If you haven’t already done so and have a newspaper person, or just a newspaper, to nominate for the Lewis Owens Community Service award, please get that nomination in ASAP.

The Lexington Herald-Leader gives this award annually to a newspaper person or newspaper for outstanding community service. To make a nomination, send that as a letter giving background to the community service the person or newspaper has performed and mail it to Tom Caudill, Lexington Herald-Leader, 100 Midland Avenue, Lexington KY 40508.

ADVERTISING

Looks like we’ll end with the second highest advertising placement year, thanks to the mid-summer placement by KU, and with some really good luck and persistence from the KPS sales staff, we could reach $5 million for the year. We’re at $4.2 million as we prepare for November and if the year finishes strong, we can hit that mark again.

SCHEDULE FOR NEXT WEEK

I think I’m in all week with a staff meeting starting it off at 8:30 a.m. Monday. And then I’ll start gathering speaker bios, pictures and specifics about their sessions for the KPA Winter Convention.

That’ll do it for another week. As always, call, email or visit if you have any questions, comments, concerns, issues, clarifications, corrections, additions or deletions.

Otherwise, thanx!!

2012 KPS PLACEMENT TOTALS IN-HOUSE – $4,239,559.66

CALENDAR OF EVENTS

December 2 – 4, 2012

Newspaper Association Managers Legislative Conference, Keybridge Marriott, Arlington, VA

January 24 – 25, 2013

2013 KPA Winter Convention, The Brown Hotel, Louisville

August 6 – 9, 2013

Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

January 23 – 24, 2014

2014 KPA Winter Convention, Hyatt Regency, Lexington

January 22 – 23, 2015

2015 KPA Winter Convention, Marriott East, Louisville

Sometime in 2017

We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018

Colorado judging KPA Excellence in Kentucky Newspapers Competition

UPCOMING WEBINARS

Registration generally is $35 and available at www.onlinemediacampus.com

Friday, November 2, 2012 -WEBINAR – Postal: Making the Transition to IMb

Thursday, November 8, 2012 – WEBINAR — Mobile Sales Certificate Program; How to Find Success in This Key Digital Area – Third of Three Sessions

Friday, November 9, 2012 – WEBINAR – Reporting on Tough Issues: The Role of the Media in Suicide Education

Leave a Reply

Your email address will not be published. Required fields are marked *