For the second straight year, KPA is getting involved in an exceptional member service that will help each of you generate more revenue in 2018.
KPA has partnered with Pulse Research to do a comprehensive shopping statewide survey of members audiences. This is similar to the statewide shopping habits survey we were involved in about a year ago.
There is no cost to KPA or to you. But we want you to link to the ads (see links below) and run one of those ads as often as possible. This survey is done online, just like last year, so these ads will draw your readers to access the website and complete the survey.
We also suggest downloading Pulse ads designed for your website. Since the survey is done online, many of those interested in participating will find the ad on your website since they are accustomed to being on the web.
Links to print and website ads are included below.
While on the surface it is a national shopping survey because it’s happening in numerous states, Pulse will include enough completed surveys in Kentucky to ensure the results of viable. A minimum 400 completed surveys will be done in Kentucky to make sure the results are qualified.
Late last fall, Pulse asked Kentucky Press to be involved in the survey. It was done as an online survey — notifying newspaper readers of the opportunity to do the survey by going to a website — and will be in the same format for 2018.
The survey promotion is underway and that’s where you come in. We ask that you promote the survey in your printed product as well as online so that Kentuckians are notified of this survey opportunity. The survey will continue through the end of the year. In mid-January, Pulse will make available to KPA the survey results for Kentucky and will we be sharing with you those results so your sales force will have current shopping information to share with your advertisers.
Survey promotion started October 4th and will run until we reach a statewide sample of 400.
All we ask you to do is regularly promote the survey in your paper and on your Website. Here is a link to some ads:
There are additional ads available, including some for your website, here.
Each week we will get an update from Pulse on the survey sample.
Pulse will deliver the survey results in mid-January 2018.