Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads, and at least two — The Financial Times and New York Media — have suspended their paid media spending on Facebook in response to the policy.
Facebook has been under intense pressure over the spread of misinformation on the platform that bubbled up during the 2016 U.S. presidential election, and the policy is part of its response. But some news publishers spend on Facebook to spread awareness of their articles, and in the case of subscription-driven publishers, the hope is that some of that traffic will convert to paying readers. Industry association the News Media Alliance argued that the Facebook policy would label and archive paid news articles from publishers the same as political ads and asked for established news organizations to be exempt from the policy. [Full story: DigiDay/Lucia Moses]