KPA has partnered with Pulse Research, an industry leader in market research, to do a comprehensive survey of our members’ audiences.The Pulse of America survey captures shopping information and purchase intentions in over 600 business categories, along with details about consumers’ media habits and public notice preferences.
And that last part is important to every KPA member. As we prepare for the 2018 Kentucky General Assembly we need current information about how Kentuckians view public notices, the important of government agencies making that information available, and placing it in newspapers rather than on government websites. That part alone should be enough to make you want to promote the survey.
Here’s how it works:
Please run the provided print and digital ads, which incentivize responses via cash prizes, through the end of the year. You can link the digital ads to the Pulse Survey website. A minimum of 300 statewide surveys must be completed in order for Pulse Research to generate a report.
When the survey results are released, your sales team will have current shopping information that can be effectively used in presentations to help local and regional businesses.
The results of this research will be available to all KPA members in early 2018. To learn more about the survey, click here.