Pulse Research again offering online survey to help newspapers get updated consumer statistics

Here’s one of the ads available for newspapers who want to participate in the readership study being supported by KPA through Pulse Research.

Kentucky Press Association members have an opportunity to get updated consumer survey statistics for their sales presentations through participation in Pulse Research’s national purchasing survey.

Pulse Research conducts the survey each year to compile statistics about consumers’ shopping plans – with results spanning more than 500 business types and more than 1,000 products and services. The current survey is under way now through the first week of January.

KPA member newspapers have the opportunity to attract people from their communities to participate in the national survey through a link on their websites. There is no charge to participate; however at least a minimum number of local entries is needed for verification. The larger the sample, the more credible the results will be. Larger survey samples from each newspaper mean more representation for local audiences. The goal is 400 participant surveys.

After the survey ends, the participating newspapers will receive the survey results, providing their sales staffs with the most current consumer product and service purchasing statistics for effective sales presentations.

To join the survey effort, KPA members may publish the survey link on their newspaper’s website, then invite readers and website visitors to participate in the survey by running small house ads directing them to the link.

There is no charge for participation with house ads and website materials provided by Pulse Research. Promotional materials are available at https://www.pulseresearch.com/poa.html.

Message from Brian Knapp at Pulse Research:

Pulse Research appreciates the opportunity to deliver a comprehensive shopping survey for Kentucky newspapers. Here are some further information and guide for getting started with the PoA survey.

View  PoA Launch Steps

The survey is live now at pulsepoll.com  and Ads to promote the survey can be run at any time.

For more information, contact Brian Knapp by e-mail at knapp@pulseresearch.com or call (503) 781-6873.

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