Revenue Models That Work: Challenge of creating the most engaging content while maintaining profits

By Jennifer Nelson, Reynolds Journalism Institute,


What: Journalism, as a practice and a profession, stands at a financial crossroads. For much of its history, the money ledger has resided on the “other side” of the journalism business. While journalists pursued truth, advertisers seeking an audience provided the cash flow. Traditional approaches are being supplemented with dynamic, leading-edge practices that demand that content creators and editors understand more about the financial health of their media entities.

This fall, the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism will host an intimate, powerful, and resonant conversation on the importance of creating engaging content while maintaining a monetization strategy that works. The opportunities for making money with strong foundational content have never been greater. The group will look at best practices for how journalists, editors, and other media leaders are engaging audiences while increasing the bottom line.

Sessions will include Funding the Membership and Nonprofit Model; Events as a Revenue Source; Funding Startups and Independent Journalists; Emerging Payment Platforms and Strategies; Creating Value Outside Traditional Pay Models, and more.

Keynote speakers will be Ken Doctor of Newsonomics, Raju Narisetti of Gizmodo and Don Marti of Mozilla.

Other speakers and panelists will include:

· Jeff Sonderman of American Press Institute
· Kate Butler of The Associated Press
· Jason Taylor of GateHouse Media
· Bob Silvy of American City Business Journals
· Glynelle Wells of KMOX Radio
· Jason Abbruzzese, Mashable
· Seth Rogin, Nucleus Marketing
· Sue Cross, Institute for Nonprofit News
· Abby Ellin, former NYT columnist
· Katherine Stewart, Boston-based freelancer
· And more

When: October 12-13, 2017

Where: Donald W. Reynolds Journalism Institute at the Missouri School of Journalism

How much: Free

Register/view schedule:

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