September 21, 2012

Tax reform consultants don’t support ad tax but suggest other services to tax

• Herald-Leader ‘Most Wanted’ feature successful, expanding

• Have you hugged your newspaper today?

• Have you registered your newspaper for the Excellence in Kentucky Newspapers – 2012 competition?

• Got some promo items you’re looking to get rid of?

• EKU SPJ Chapter named best in three states

I just know you missed getting one of these last week so I stocked it with all kinds of information for your reading pleasure this week. Or to help you doze off later on.


Consultants working with the governor’s Blue Ribbon Task Force on Tax Reform presented a preliminary report to the group this week. It’s a quite lengthy document but tucked back on page 114 is a recommendation of a sales tax on services. A page of services that should be tax but three key components are missing – attorneys (most of the legislature), accountants (they’re quite involved in this commission) and advertising. And for advertising the consultants are right on target. An ad tax is not a personal item to tax; it’s business related and would just be another tax on businesses. So if there is a tax on services, looks like advertising will be exempted. And that’s the right decision to make.

I have a copy of the 114-page report in pdf form if you’d like a copy. The recommendation of services to tax takes up a full page.

I heard from my colleague at Louisiana Press, Pam Mitchell, and their Revenue Study Commission is meeting today and potential discussion of an ad tax or overall services tax is among the considerations. I shared with her the consultants’ suggestion that the three – attorneys, accountants and advertising – are a tax on businesses and should be avoided.


Take the time and do that by participating in National Newspaper Week, October 7 – 13.


Newspapers: The Cornerstone of Your Community

So there you have the logo and the theme for National Newspaper Week – 2012. Mike MacLaren, my counterpart at Michigan Press Association, is coordinating this year’s effort.

We’ve made the materials available through a link on the KPA website – just go to you will be redirected to the base site.

We have sales forces to convince every local, even regional, business to advertise in “our” newspaper but when it comes to practicing what we preach, we don’t. National Newspaper Week is the time to do that. You ARE the cornerstone of your community. Residents know that, readers depend on you being that. So for one week a year, don’t hesitate to promote yourself as well as your brethren and sistren in the business. We are all in this together.


From Peter Baniak, Lexington Herald-Leader:

Thought you and KPA would find this an interesting follow-up on our Lexington’s Most Wanted feature, which is now a year old. Talk about the combined reach of print and digital. The attached press release from the Fayette sheriff includes this:

“Fugitives Ruano and Marlow were both posted on Lexington’s Most Wanted on The partnership between the Lexington Herald-Leader’s and the Office of Sheriff has resulted in 351 arrests of fugitives throughout the past year that otherwise may not have occurred. Lexington’s Most Wanted has posted the faces of 15 different fugitives each week for the past year as a public service project in an attempt to generate tips and information about wanted individuals. As a result, 72% of those who have been posted on Lexington’s Most Wanted have been apprehended.”

Don’t know if you’ve seen it, but we recently expanded Lexington’s Most Wanted into a statewide Kentucky’s Most Wanted feature in partnership with Kentucky State Police.


Or, “you can’t win if you don’t enter.” Regardless it’s time to get prepared for the Excellence in Kentucky Newspapers 2012 competition. Or as the staff refers to it EKN.

And everything you need to enter the Excellence in Kentucky Newspapers – 2012 competition is ready and posted at

The entry deadline is Friday, October 19, 2012, and awards will be announced Friday, January 25, 2013, at The Brown Hotel in Louisville as we conclude our 2013 KPA Winter Convention.

There is ONE new category for 2012 — Best Sports SPECIAL Section. So many newspapers do a football, or basketball, or fall sports or spring sports special section that we want to recognize your efforts. That gives our contest 28 categories.

Other than that, minor changes were made to delete any kind of reference to the old-style physical tearsheet entry format. We’ve not found a way to staple pdfs or mark your computer screen with a red check. And for Best Editorial, it’s now THREE separate issues make one entry from the same writer.

IMPORTANT!! The entire contest will be entered online. And if a category calls for pages from three different issues, all the pdfs for that one entry must be submitted as ONE pdf.

Questions? Feel free to email me at, or call me at the office — 800-264-5721 — or after hours at 859-608-2213. Or you can contact KPA News Editorial Division chair Steve Doyle <>

Thanx. Good luck!! And we hope to see all of you January 24- 25 at the 2013 KPA Winter Convention!!


Maybe some promotional items that you didn’t give away or want to get out of your office so you can order more? I’ve got the solution. Let me have them to give to my Southeast Regional Newspaper Association Managers (SERNAM) for our Fall conference in October.

KPA is hosting it at the Marriott RiverCenter, October 14-16. We started this group in 1985, having the conference rotate among the 13 Southeast states (basically the SEC states plus Virginia, West Virginia and North Carolina). This is the third time we’ve had the privilege of bringing it to the Bluegrass and it’ll probably be the last time I get to host it.

It takes 13-14 years for it to rotate back here and while I wish I could stay another 15 years in this job that I love, I know all great things come to an end. So I doubt I’ll be around in 2025 or 2026 when it’s Kentucky’s turn again.

I’ll just add a personal note here. No I’m not leaving. No way, not when you love the job, the people, and the newspapers as I do you all. But Thursday, September 26, marks my 29th anniversary. Twenty-nine glorious, wonderful, special years. Now if I didn’t have to deal with the legislature this would be the most perfect job in the world!!


Everything’s in the planning stage for the 2013 KPA Convention, January 24-25, at The Brown in downtown Louisville, but with the help of the Kentucky News Photographers Association, we’ve making some schedule adjustments.

And you’ll want to take note because it involves your photographers. KNPA will still be meeting January 25-26, piggybacking with us, but it will be flip-flopping its still (newspaper) photographers programming. In the past KNPA has used Friday as a day of having its entire contest judged – still and video – and the awards were presented on Saturday. That’s still the same for the still photo folks, at least having the awards on Saturday, but the programming for the newspaper photographers will be on Friday. So plan on more sessions from which to pick and choose. It means bringing your staff – not just you – to the convention. I think we have enough programs scheduled – good, high quality programs – that we could fill up a week.


We’re planning on joining a coalition of business groups wanting to make changes in the state Worker’s Compensation laws and as you’ll see on my schedule, I’ll be out most of Thursday, September 27, attending a meeting of the group.

The coalition shared with me its 2012 legislation that passed the Senate and that bill (Senate Bill 77 in 2012) is being used as the starting point. I had Ashley Pack look at it and she had some concerns. So I resent the proposal to Jim Paxton, with Paxton Media, and to Juan Cornejo, general counsel for McClatchy newspapers. They too had the same concerns as Ashley.

Juan has revised the language to satisfy McClatchy’s concerns and I think those changes also address concerns of a few others. I’ve sent it to the folks steering the coalition and told them the revised language, if incorporated, should ensure our support.

I appreciate Ashley, Jim and Juan taking the time to really study the coalition’s proposed changes and then revising to make them better for our carrier/independent contractor issues.


One of the most successful programs KPA offers is the internship program through the KPA Associates and the Kentucky Journalism Foundation. 2013 will celebrate the 20th year we’ve offered internships to college students to show them what it’s like in the real world of newspapering and public relations.

And in those 20 years, we’ve exceeded giving more than $1 million to encourage tomorrow’s workers to give us a try today.

Applications for the 2013 10-week internships have been made available to colleges and universities so that students will start applying. They have until January 28 but if the college classes are teaching “How to be a Charter Member of the Kentucky Procrastinators Association 101” then we have to start promoting it now.

All KPA Associates members based in Kentucky will be eligible to apply, when we post the applications for Host Companies. And by the same token, newspapers participating in the Kentucky Statewide Classified Program can apply to have a student intern. We’ll let Associates and Statewide Classified newspapers know when those applications are available online.


When the Licking Valley Courier newspaper office in West Liberty was destroyed by a tornado in March, among those who came to the rescue was a group of young people preparing to enter the profession.

The Society of Professional Journalists chapter at Eastern Kentucky University ditched its original plan to raise funds to attend a regional conference, deciding instead to hold a fund-raising event to assist the Courier. Joining the Kentucky Journalism Foundation’s drive to help the newspaper, the EKU SPJ chapter sent $150 from a benefit event at CiCi’s Pizza.

That’s just one of the reasons the Eastern chapter was recently named Outstanding Campus of the Year for Region 5, which encompasses three states and such prestigious journalism schools as Northwestern and Indiana universities. It’s the second win in three years for EKU, which also took the title in 2010.

“I am especially proud of the members for raising money for the Licking Valley Courier,” said Dr. Deborah Givens, who advises the group along with Dr. Liz Hansen. “Money is tight for most students, and they gave up a fundraiser originally planned to pay their conference expenses in order to help a community newspaper rebuild.”

Also during the past year, the EKU SPJ chapter:

  • hosted an International Reporting Seminar with Arab media scholar Adel Iskander from American University and Laura Ungar, reporter with the Louisville Courier-Journal.
  • sponsored the fourth annual First Amendment Celebration, a week-long event with multiple speakers and a First Amendment Night at the Movies.
  • traveled to Northern Kentucky University to meet with students and faculty reactivating the NKU SPJ chapter.
  • hosted a panel of students discussing their internship experiences.

Kristie Hamon succeeded Stephan Hauser as president of the 14-member EKU chapter this year.

“It’s a great feeling to have our hard work pay off like this,” Hamon said. “SPJ is such a valuable way to promote and educate others about ethics and the First Amendment. Through our programming we are able to help members network and refine the skills they will need as professionals as well as help other professionals in need.

“It has already benefited me and other members professionally in applying for internships and scholarships,” she added. “Employers like to know that you are committed to being ethical.”

Hansen, who also serves as chair of EKU’s Department of Communication, is director of Region 5 and serves on the SPJ national board. She also serves on the KPA Board of Directors as the Journalism Education Representative for the eastern half of the state. She was not involved in the judging.


Okay so a good portion of you have no idea who Perry Como is nor the play on words about Stacks and Stacks of Letters. Ask one of the old-timers around the office.

After just the first week, Woody, Chloe and Leigh Anne Florence are already getting letters about the 2012 Fall Chapter Series, ‘Unleashed.’

Here’s one from Woodford County:

Hi Woody!

This is Ms. Logan at Simmons Elementary!  I have a whole new group of 3rd graders in my reading class this year and they are so excited about reading your new book!  They all remember when you came to visit us last year!  I hope you and Chloe (and your mom and dad) are doing well.

Here is what my class predicts is in your Rx box:

-Healthy Foods/Water/Fruit Juice

-A book or cookbooks about healthy living

-An exercise machine

We are looking forward to reading chapter 2 and finding out!  Hopefully you will be able to watch what foods you eat and get some more exercise so your test scores go down at the doctor!

Talk to you soon,

Ms. Logan’s 3rd Grade Reading Class

Mindy Logan

3rd Grade Teacher

Simmons Elementary

And from a reader thanking Kentucky newspapers who signs the note, “A Woody Fan!”

“I always look forward to this time of the year to reading The Woody Books. In the Kentucky Newspapers. Your stories are great. They are always so interesting. Educational, and witty. I love reading your stories.

“Love Unleashed it has so much good information. I can really relate to Woody In chapter 2. When he is on the treadmill. The same thing happened to me the treadmill. Started going really, really fast like Woody’s. I was running so fast I was flying I had to jump off. Unlike poor Woody who landed on a woman’s head on a stationery bike in front of his treadmill.

“So I know how Woody feels. What a great story; cannot wait to see what happens in chapter 3. So glad the stories are in the Kentucky Newspapers.”


If you are NOT on the emailing list to receive news and updates from the Kentucky Department of Education, then pay attention! Here’s a note from Lisa Gross, mentioning that the department will soon be releasing some data about student/school assessments. And a note that if you want to get the material and aren’t currently getting information from KDE, here’s your chance to make sure you do:

Editors/KPA Newspapers –

In October, the Kentucky Department of Education (KDE) will release data related to the new Unbridled Learning accountability model for public schools. This information will be embargoed and shared with media outlets a few days before the embargo is lifted. We have not yet set a formal date for release; that will be determined as we get closer to October, and it is likely to be around the middle or end of the month.

The data will include many items related to school performance:

• data from the Kentucky Performance Rating for Educational Progress (K-PREP) tests

• data about college and career readiness rates

• data about achievement gaps

• information about school and district classifications under the new system

KPA members who have covered assessment data releases in the past will know that KDE provides spreadsheets and PDF files that can be used to inform reporters’ stories, and this year will be no different. We expect multiple files of data to be produced, and we want to make sure that media outlets have access to those prior to the embargo being lifted.

I’m asking for KPA’s help in ensuring that any media outlet that is not currently on KDE’s media contact list has the opportunity to be added to the list. KPA members who do not currently receive news releases from me, Lisa Gross, via e-mail are most likely not on the list.

If any KPA members who are not on KDE’s media contact list would like to be added so that they have access to this upcoming data (and other items), please send a note to Thanks to KPA for helping KDE communicate more widely about the work we do.

Lisa Y. Gross

Director, Division of Communications

Kentucky Department of Education

6th Floor, 500 Mero St.

Frankfort KY 40601

Office: (502) 564-2015

Cell: (502) 330-5063


One more time, I’m reaching out to ask your help in planning the 2013 KPA Winter Convention. And that’s by completing a short survey by Reynolds Journalism Institute. Only 59 of you have responded and totally the email requests have gone to more that 500 of you. So please, take a moment now, fill out the Reynolds Journalism Institute survey on the programs they should offer at the 2013 KPA Convention. It won’t take long but it will be a real benefit to them in designing the sessions you’re most interested in.

Thanx in advance.


— Reward seekers more likely than threat avoiders to gravitate toward mobile media for news —

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

The difference is largest among smart phone users with 27% of reward seekers compared to 12% of threat avoiders who consider the smart phone to be a very important technology for accessing news. The results indicate that the desktop computer is still the dominant platform for accessing online news among all individuals. However, reward seekers are more inclined to include mobile media in the news consumption

Reward seekers are also significantly more likely to comment on, recommend and share online news stories than threat avoiders. Reward seekers tend to be aged 22-45 and are more likely to be male than female.

The study was conducted by the Donald W. Reynolds Journalism Institute (RJI) of the Missouri School of Journalism, the and HCD Research in March among a national sample of 1,039 between the ages of 18-70 to determine their media use and reactions to various media images.

The intent of the study was to obtain a deeper understanding of the psychological motives that drive media preferences and use to help news outlets and advertisers optimize content and delivery platforms for their target audiences.

Among the key findings:

  • Receiving up-to-date, detailed information about natural disasters and crime is more important to threat avoiders than reward seekers, while receiving up-to-date information on sports is more important to reward seekers than threat avoiders.
  • Online news must be designed and optimized by category in order to appeal to reward seekers versus threat avoiders.
  • Reward seekers demonstrate a stronger preference for videos embedded with online news.
  • Threat avoiders are more likely than reward seekers to perceive that detailed reporting instead of news briefs is more important for crime, natural disasters and politics.

The survey measured individual differences in approach and defensive related motivations and related them to variation in online media use and preferences. The outcome of the study will be detailed psychological profiles of news audiences that go beyond existing audience data.

HCD Research conducted the study as part of a growing collaboration with the Missouri School of Journalism’s Psychological Research on Information and Media Effects (PRIME) Lab to conduct scientific research on the psychology of media audiences. The Reynolds Journalism Institute funded the national media study.

“The most interesting outcome of the study is that the findings can provide news organizations with suggestions to optimize news content for mobile platforms that will more effectively engage individuals who perceive mobile platforms as a critical tool for their online news consumption” explained Paul Bolls, associate professor and co-director of the PRIME Lab.

According to Glenn Kessler, president and CEO of HCD Research, the results of the study are in line with the trends that he is seeing among his client base. “While we continue to conduct a fair amount of traditional website optimization studies, the trend is rapidly moving toward the design and optimization of mobile websites, particularly for sales and marketing initiatives,” explained Kessler.

Headquartered in Flemington, NJ, HCD Research conducts communications research for clients in the pharmaceutical, financial, food and beverage, politics and entertainment industries. For additional information on the company’s consumer studies go to: or research services go to:

Founded in 2004 with a generous grant from the Donald W. Reynolds Foundation, RJI has launched more than 60 journalism initiatives, most of them in collaboration with the nation’s leading news media companies and professional journalism and advertising organizations. RJI brings together professional journalists, scholars and industry leaders to innovate, test and measure new ideas to improve journalism in service to citizens and democracy.

Editors/Reporters: For more information on the studies, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

Paul Bolls, PRIME Lab co-director: (573) 884-0170


Monday through Wednesday sounds pretty boring, though we are having Buffy’s birthday lunch on Wednesday. Thursday, I’ll be attending a meeting of the groups interested in changing the state worker’s compensation laws. That starts at 10:30 at the Kentucky Broadcasters Association and with lunch being planned I guess it’s going to continue into the afternoon. Not certain what time I’ll be back in the office on Thursday.

Then Friday, I’ll be leaving about 9:30 and heading to Bardstown for the KPA Digital Committee meeting. We hope to finish by 2/2:30 p.m. so I’ll be back in the office Friday afternoon, though it might not be until about 4 p.m.

There will be a Friday Email to the Board on September 28, and I will do a Weekly Member Update, though both might be shorter than normal.

NONE OF THE ABOVE?           

Steve Nixon, my colleague with the Saskatchewan Newspaper Association, forwarded a “Question of the Week” from a Texas newspaper.

The question was, ‘If the election were held today, would you vote for Obama or Romney?”

Guess it was a “yes” or “no” question only because the paper published the poll with these results:

44% yes                      56% no

Might be a good time to be named Neither of the Above.

WAYNE SNOW WITH DIGITAL FIRST                       

From NetNewsCheck

Digital First Media has announced that Wayne Snow is its new vice president of sales. Many of you know Wayne from his days on the KPA Board while VP for advertising at the Herald-Leader. Wayne participated on the Board at the time we were going through the Strategic Planning process

Wayne was most recently GM of and will report directly to Jeff Bairstow, president of Digital First Media.

Wayne will work closely with Kirk MacDonald, Digital First’s executive VP of sales, and Bairstow to assist cluster-level leadership in driving advertising sales across JRC’s footprint, including the company’s 350 multiplatform products.

That’ll do it for another week. Again, I’ll be out of the office most of the day on September 27 and September 28 but I will check emails and will return phone calls as time permits.

As always, call if you have questions, comments, concerns, issues, additions, deletions, corrections, clarifications or need anything else. That’s what we’re here for.

Otherwise, thanx!!



October 7 – 13, 2012 – National Newspaper Week

September 27, 2012 – David T. – Coalition meeting on Revamping Kentucky’s Worker’s Compensation Laws – Kentucky Broadcasters Association Office

September 28, 2012 – 11 a.m. to 2 p.m. – KPA Digital Committee Meeting, Hampton Inn, Bardstown

Sunday-Monday-Tuesday, October 14-15-16, 2012 – 2012 Southeast Region Newspaper Association Managers Conference, Marriott RiverCenter, Covington

Thursday-Friday, October 18-19, 2012 – 2012 KPA Fall Board Retreat, Rough River State Park

October 19, 2012 – Deadline for Entering Excellence in Kentucky Newspapers – 2012 Competition

December 2 – 4, 2012 – Newspaper Association Managers Legislative Conference, Keybridge Marriott, Arlington, VA

January 24 – 25, 2013 – 2013 KPA Winter Convention, The Brown Hotel, Louisville

August 6 – 9, 2013 – Newspaper Association Managers Annual Convention, Marriott Harbourfront Hotel, Halifax, Nova Scotia

January 23 – 24, 2014 – 2014 KPA Winter Convention, Hyatt Regency, Lexington

Sometime in 2017 – We’ve been asked to judge the Mississippi Press Association Better Newspaper Contest in 2017. Please hold the year open for further information on when, where and what media format Mississippi papers will be in that year.

Sometime in 2018 – Colorado judging KPA Excellence in Kentucky Newspapers Competition


Registration generally is $35 and available at           

Thursday, September 27, 2012

WEBINAR — Mobile Sales Certificate Program: How to Find Success in This Key Digital Area – First of Three Sessions

Thursday, October 4, 2012

WEBINAR Smartphones – Smart Journalism: Helping Journalists Report Faster and More Efficiently (Contact David T. for more information)

Friday, October 12, 2012

WEBINAR — Mobile Sales Certificate Program: How to Find Success in This Key Digital Area – Second of Three Sessions

Thursday, November 8, 2012

WEBINAR — Mobile Sales Certificate Program; How to Find Success in This Key Digital Area – Third of Three Sessions

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