September 27, 2013

October 6 – 12 — National Newspaper Week —

Promote yourself all week!!


A media kit is available at

• Life in the slow lane may be theme for Internet in Kentucky

• Deadline looms for contests but you have to register first!

• Valassis survey shows newspaper coupons are first choice

• KPA News Service celebrates 4th anniversary — and right at 25,000 stories

• Government shutdown and two Kentucky military newspapers

• Osborne to receive Bowling Public Relations Award from UK

Have you registered for the deadline two weeks from today?

Newsrooms and ad departments beware! The deadline to ENTER the KPA Fall Newspaper contests — for the newsroom AND the advertising side — is Friday, October 18. That’s just two weeks from today.

But before you can submit your entries, you must register so you can have access to the digital format entry process.

A report earlier this week from David Spencer showed 46 newspapers had registered for the Excellence in Kentucky Newspapers – 2013 and 25 had registered for the Advertising Excellence in Kentucky Newspapers competitions.

Are you one of those 46 or 25? If not, do it now!! You can’t enter if you don’t register; and you can’t win if you don’t enter. (I wrote that around noon Thursday just, as you would do, to get a head start on a weekly report. By mid-afternoon Thursday, the 46 had increased to 55 newspapers registered for the news contest. And at 9:36 this morning, the numbers were 60 newspapers for the News Contest and we’re up to 29 on the Ad Contest.

Keep ’em coming!!


See who’s registered for the Excellence in Kentucky Newspapers (News) and Advertising Excellence in Kentucky Newspapers competitions — NEWS CONTEST REGISTRATIONS and AD CONTEST REGISTRATIONS

And if you’ve just now registered — such as the Owenton News Herald for the News Contest — thanks! But it’s presstime and I wasn’t able to get you on the list! But I did include you in the totals.

It’s time to get info from you for the KPA Directory and KPS Ad Service

It’s October, for those with Periodicals Class Mailing Permits you should have already filed your Statement of Ownership with the Postal Service and on this end, that means we have to start getting information for the 2014 KPA Directory.

All of you who are members with a publication need to get us all kinds of information. And KPA Associates Division members aren’t forgotten either. We will be emailing you a form to complete and return to KPA.

Be watching in the next few days for an email directing you to a website where you can fill out a couple of pages of “everything we need to know about our members.” Or something similar.

With permission from the Board, we’re going to be publishing not just the paid circulation figure from your Statement of Ownership but also the “Electronic Subscription” number for those who filed a USPS Form 3526X. Our plan is to show the print circulation figure on one line, and the “Electronic Subs” number right below it. Since it’s now required or rather allowed to be shown on the 3526, we can put that information in the directory.

We’re also going to show a “Network” listing for each newspaper. On the right side of the directory listing for each newspaper, and right below the newspaper’s website, we’ll have a line titled “Network.” And below that we will show if the newspaper is in the Statewide Classified and/or the ARK Network. If a newspaper is not in either, then obviously, nothing will show below the newspaper’s URL.

The form will be completed by newspapers electronically so the information can be transferred to the directory format almost immediately. The deadline to have the form returned to KPA is Friday, November 15.

We’re already starting to quote advertising for placement in 2014 so having your 2014 rates is imperative as well. We can’t give accurate quotes if we don’t have accurate information. The downside is, we’ll give a quote to an agency and if we don’t have updated rates, and you change them, you’ll have to live with the quoted rate. We can’t go back to an agency and say, “Oh, the newspaper increased its rate so the rate we quoted isn’t right.” Agencies and advertisers budget ahead of time, maybe two or three months, so we need your new rates in advance of when they take effect. We know some are in the budgeting process now and haven’t been given their 2014 rates. Just make sure the minute you get those, we’re the second person to know. The first being you.

And oh, by the way, there’s a deadline involved with this, too — Friday, November 15, 2013, is the deadline to return the forms to KPA so we can start on the 2014 KPA Directory.

Consumers continue to use mobile devices and your businesses should, too

By ANN MARIE VAN DEN HURK — Contributing Columnist to the Lexington Herald-Leader

What is the first thing you do when you wake up in the morning? Chances are you reach for your mobile phone charging on the night table next to your bed.

For many of us, our mobile phones are with us all of the time. They have become a part of us. We do everything on them: checking email, connecting with friends on social platforms, getting directions and surfing the web. We live on mobile.

New research published by The Pew Internet & America Life Project highlights how mobile focused we’ve become as a nation:

■ Two thirds of cellphone owners access the Internet via their mobile devices.

■ One in five mobile phone users do most of their online browsing on their phone.

■ More than 90 percent of Americans own cellphones and 57 percent of all Americans go online using their mobile phone.

Read more here:

KPNS celebrates fourth anniversary

October 1 was the fourth anniversary of the Kentucky Press News Service and did so with almost 25,000 stories scraped and posted. And that does not include another 1700 or so editorials. That part of KPNS has been in operation since May 1, 2012.

And with the celebration of being four years old came some kudos from participating newspapers:

I love KPNS!  It’s ideal for us since we are a small weekly and not an AP member.  Great to keep up with what’s going on in central Ky. and working its way to us in the far western corner of the state.  Also great for filler copy!  So glad we got on board!

— Venita Fritz, The Marshall County Tribune-Courier

It’s a happy birthday for all of us who are blessed to have this service.

— Steve Doyle, Shelbyville Sentinel News

Congratulations to you and to the KPNS staff. That’s a great success.

Here in West Virginia, we’ve started a WVPA Sharing network that sounds very similar, although not at the same level of success at this point.

Would you mind sharing your membership agreement on terms and conditions. That is something we don’t have formalized.

— Don Smith, West Virginia Press Association

On Wednesday, David Greer had an inquiry from Jim Rickman, executive director of the Montana Newspaper Association. Here’s David’s report on the conversation: I had a nice phone call with Jim Rickman from Montana Newspaper Association. His board wants to set up a news exchange and he doesn’t think papers will contribute on a consistent basis. He picked my brain and I recommended he run from the exchange concept for the reasons he stated.

Having newspapers post their stories was something we tossed out at a brainstorming session and then quickly decided newspapers won’t because they don’t have the time. That’s when having the staff position to do it came up and with his news background David G. was the obvious choice.

If you’re looking for more news content — well written, timely, sometimes hard news, sometimes featurey, and you don’t want to take the time to research and write something, KPNS is for you if you aren’t a current participating newspapers. Or just read through the stories and come up with a wealth of ideas or stories that you can localize for your readers. What’s been scraped and shared with the 75 news media are 25,000 stories and 25,000 story ideas.

Not yet a member? Join in and share in stories. Just contact David Greer — or by phone at 502-223-8821.

KPNS original stories approach 2500

When KPNS began, we didn’t think there would be many times David Greer would originate a story. The service was designed for him to scrape newspaper websites and then share those stories. That job plus his duties with the Kentucky High School Journalism Association would keep him working a full eight hours without having to write some stories.

But that all changed in 2010, the day the van carrying 11 Mennonites to Indiana crashed on I-65 near Cave City. David was able to keep up-to-date on the latest news from the scene and filed stories as Kentucky Press News Service. Perhaps it was that breaking news itself but members were glad to get updated reports frequently and David then started filing more stories.

During severe weather times, he’s more up-to-date that any TV meteorologist and has frequently sent a notice on weather conditions, where storms are located at that very minute.

Lewis Owens Community Service Award

If you didn’t have the chance to know Lewis Owens, who was publisher of the Lexington Herald-Leader at the time of his death, and KPA President in 1984 you missed knowing one of the most dedicated community service believers in the industry. Lewis was all about helping others and his community service efforts while at the Herald-Leader attest to that.

Soon as his death, the Herald-Leader renamed its annual Community Service Award to memorialize Lewis Owens. And each year, the Herald-Leader asks for nominations for the award. It’s been newspaper staff and individuals who have received this award. And it’s all about the newspaper’s or individual’s service to the community.

If you can think of someone in the newspaper industry who exhibits the strong community service/community involvement that Lewis so strongly believer in then please nominate that individual (or group, if it’s a staff). You can submit your nominations to Tom Caudill ( Please explain in your nomination the community service this newspaper person/s have been involved in.

The award winner will be announced Friday, January 24, 2014, at the 2014 KPA Convention at the Hyatt Regency in Lexington.

Add Maine to the states with a circulation tax

Came word Tuesday that starting on October 1 (that day), Maine newspapers would be subject to the 5.5 percent state sales tax on subscription and single copy sales.

That means two states have joined the other dozen or so. Within the last few weeks, North Carolina has added that tax to its menu of making more money for the state.

FTC to ramp up digital oversight plus privacy, security protections

From: Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized. She’ll need to be to tackle the ambitious agenda she laid out in her keynote speech to more than 100 marketers and advertising attorneys during the Advertising Self-Regulatory Council’s annual conference in New York.

Rich, a 20-year FTC career attorney, is best known for her work in crafting the agency’s privacy policies. But now she’s head of the division that cracks down on unfair and deceptive advertising practices, too.

Named to her position in June, Rich’s remarks marked her first public appearance before the advertising community. Like her predecessor, David Vladeck, Rich said marketers should expect more of the same from the division. “The FTC has long had a focus on national advertising. We’re by no means finished,” Rich said.

In addition to continuing the commission’s focus on deceptive health and safety claims (making sure claims are backed by scientific evidence), “drip” pricing (hidden fees for services and products that aren’t disclosed on websites) and food marketing to children, Rich said the agency will also begin to ramp up enforcement of deceptive environmental claims. The agency will also ramp up its law enforcement in digital marketing and privacy.

The coming crackdown on environmental claims follows an update of the FTC’s “green guides,” released last year at the ASRC conference. “A growing number of consumers are looking to buy green products and companies respond with green marketing. But sometimes what companies think green claims mean and what consumers think they mean are two different things,” Rich said.

Keeping pace with all the new marketing platforms, Rich signaled she will also expand the agency’s law enforcement front in digital. As emphasized in the FTC’s recent updated guidance on dot-com disclosures, advertising disclosures on mobile platforms “must be clear and conspicuous.” “This will be an area of increased law enforcement activity in the coming year,” Rich said.

The FTC is also expanding its digital enforcement to other digital marketing strategies. It recently updated its search engine guidelines and is beginning to scrutinize whether search engines make it easy for consumers to distinguish paid search results. The FTC is also taking the first steps towards guidance for native advertising, beginning with a workshop scheduled for Dec. 4.

Near and dear to Rich’s heart and work at the FTC, Rich called privacy “a huge priority.” She said the agency will focus first on big data because it “raises numerous privacy concerns,” whether online or on mobile. The FTC’s report, based on its investigation of data broker practices, will be released by the end of the year. “The NSA and [Edward] Stone incidents have done a lot to raise awareness about the collection of consumer data,” Rich said.

“Consumers should be able to expect basic privacy and security protections,” Rich said.

In the privacy area, Rich noted that the agency recently brought its first enforcement case addressing a big priority for chairwoman Edith Ramirez, the “Internet of things” with the case against TrendNet, a company that failed to protect the consumers’ personal video monitoring streams. Rich said there were other investigations underway. Companies that fail to protect consumers’ sensitive data, like health, financial, and children’s data, are also at risk of enforcement, Rich said, pointing to the agency’s two recent actions against Wynham Hotels and LabMD.

New Coppa rules, which went into effect July 1, will be part of the agency’s privacy enforcement.

Overall, Rich advised companies to take seriously the FTC’s recommendations for best privacy practice by designing privacy into the design of digital platforms, providing transparency to consumers with easy to understand terms of collection and use, and streamlining privacy choices for consumers. “Consumers should be able to expect basic privacy and security protections,” said Rich, summarizing her privacy policy to a simple slogan: “Expect privacy.”

For two military papers in the state, what does the government shutdown mean?

Reports came in Wednesday from Ben Sheroan at Elizabethtown about The Gold Stanard (formerly Inside the Turret), the military paper at Fort Knox, that the paper is still operating for the time being.

From Ben came this:  The weekly newspaper serving Fort Knox will publish on schedule despite the federal government shutdown. Arrangements were coordinated with the Public Affairs Office to ensure continued publication.

Produced under contract by The News-Enterprise, some civilian members of The Gold Standard news staff are private employees and paid by the newspaper company.

They remain on duty but operations were relocated to the Elizabethtown office because the Public Affairs Office on post is closed because of the Congressional budget impasse. They are being assisted with news operations by military public affairs staff members not impacted by the shutdown.

Exterior racks will be set up at the Post Exchange and other closed facilities where the free newspaper is normally available.

All advertising sales, production, printing and distribution functions are provided by The News-Enterprise in accordance with its civilian enterprise agreement, which recently was renewed. The company has published The Gold Standard and its predecessors more than six decades.

Asked about other effects on the Hardin County area, since Fort Knox is so important there, Ben said: It’s an early juncture so impact is hard to gauge. Most people see it as an inconvenience at this point and expect things to be resolved but it does affect lives and will effect the economy and spending power. It will have a bigger impact, obviously, as time goes on.

It will redirect some shoppers since the PX and Commissary are closed, some folks will be coming off post to buy groceries. For our communities, some of the response is about things to do like the Patton Museum being closed or uncertainty about what is open and what is not.

Similarly, in LaRue County, this is Lincoln Days festival weekend and the national historic parks are closed.

I am unaware of any advertiser impact or reaction.

The Kentucky New Era in Hopkinsville also has a contract with the Fort Campbell Courier and reports: The FCC is still operational though short staffed. We have offered news resources as they may need.

Besides its New Era daily in Hoptown, KNE also has The Eagle Post in Oak Grove; Princeton Times Leader; and Dawson Springs Progress operating the area.

The Internet in Kentucky: Life in the Slow Lane for Many

By Michael Childress, UK College of Business and Economics

The Internet has become an important source of information for employment, health, news, entertainment, and shopping. And while many of these activities can be easily performed with a basic level of broadband speed, an increasing number of applications and activities — like distance learning — require high-speed broadband to perform adequately. Research and analysis conducted by the University of Kentucky College of Communication and Information and the Gatton College of Business and Economics’ Center for Business and Economic Research (CBER) show that only a handful of Kentucky counties, which include about one-half of the state’s population, are nationally competitive with respect to high-speed Internet infrastructure and utilization.

Over the last decade the percentage of Kentucky households with high-speed Internet — broadband — has increased from 13 percent to 67 percent, and the percentage of Kentucky households with access to a basic level of broadband is about 95 percent. Unfortunately a basic level of broadband speed is not sufficient for many important applications. According to a study sponsored by the U.S. Small Business Administration, distance learning, for example, requires a minimum 25 mbps download speed for an “ok” experience and 50 mbps for a “good” experience. While federal data show that 82 percent of U.S. households have access to at least 25 mbps, only about 61 percent of Kentucky households have access to this speed.

The University of Kentucky researchers used a statistical model to estimate the percentage of households in each county having high-speed broadband Internet in their home. They combined these estimates with government figures on the extent of the high-speed broadband infrastructure to categorize each of Kentucky’s 120 counties into one of four groups: Nationally Competitive, On the Cusp, Frustrated Surfers, and the Information Highway Slow Lane.

There are 18 “Nationally Competitive” counties. These counties have download speeds and high-speed Internet utilization rates that are equal to or greater than the U.S. average. The next group of 24 counties is “On the Cusp,” with at least 50 percent of the households having access to 25 mbps. Comprising the “Frustrated Surfers” category are 33 counties where less than 50 percent of the households have access to at least 25 mbps. Finally, the largest category, “Information Highway Slow Lane,” is comprised of the 45 counties without 25 mbps download capability. Over 85 percent of the 102 counties that are not “Nationally Competitive” have household broadband rates below the U.S. average.

Recent proposals by the Kentucky Council on Postsecondary Education for improving access to high-speed Internet in Kentucky include the creation of “E-Learning Centers,” which would be places like schools, libraries, and nonprofits where individuals would have after-hours access to the Internet. Providing free access at E-Learning Centers would overcome the cost barrier, but the researchers’ results show there are important education as well as income barriers to household broadband adoption. The independent effect of education is significant — Kentuckians with at least a bachelor’s degree are 1.3 times more likely to have broadband at home than those with a high school diploma, 79 percent compared to 60 percent.

“The Council’s Rural Access Work Group explored the causes of perennially low educational attainment in rural areas and found that many counties struggling with low educational attainment, high unemployment, and poverty are the same counties without adequate access to high-speed Internet access,” said Bob King, president of the Council on Postsecondary Education. “Expanding access to high-speed Internet would bring high quality educational resources to areas of the state that are in greatest need of elevating the employability of its residents. It would, without question, be a ‘game changer’ for thousands of Kentuckians.”

According to Dan O’Hair, dean of the College of Communication and Information, “improving Kentucky’s innovation capacity and economic prosperity in the Information Age will be partially determined by the extent to which our broadband infrastructure and Internet utilization is not just nationally competitive — but internationally competitive.”

Digital copies of the report “The Internet in Kentucky: Life in the Slow Lane,” can be obtained at the CBER website at or by calling 859-257-7675.

Valassis survey shows newspaper coupons first choice for savings

By Jack Loechner, MediaPost

According to the Valassis annual Purse String Survey, millennials rely more heavily on print for their shopping behaviors than you might expect. With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels, with 51% indicating this print source is their first choice for savings.

All respondents most often get their coupons and deals from are the newspapers and emails/coupon alerts. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth.  From print sources, millennials get their deals:

  • 33% from the mail
  • 21% from retail circulars
  • 20% from coupon books

Over the last 12 months, 27% of millennials indicated they are using more mobile coupons compared to 17% of the overall findings. Millennials actually are using their smartphone to a greater degree than the general population:

•   45% access a coupon in an email on their smartphone compared to 24% of all respondents

•   41% access a coupon code on their smartphone versus 24%

•   36% compare deals versus 20%

•   32% download a coupon to a loyalty card compared to 20%.

Lisa Reynolds, Valassis Vice President of Consumer Engagement, notes that “… the survey results are somewhat counter intuitive from what you might expect… (though) heavy digital users… this group also embraces tried and true methods for savings… as any other age group… testament to… savings from both print and digital… “

Millennials share at the highest rate (90%) among all age groups:

  • Word of mouth – 71% versus 56% of the general populace
  • Social – 43% versus 29% with Facebook as their channel of choice accounting for 33% of their social sharing, 10% higher than overall findings
  • Text – 30% versus 19%.

Looking for savings, 85% of millennials seek out grocery coupons compared to 78% of the overall findings, followed by clothing and dining out.

For more information: Millennials’ Sources of Coupons and Deals

An expensive fly swatter

From Ed Wendover, independent publishing professional, Lansing, MI

A Funny to Pass Along:

I was visiting our daughter last night when I asked if I could borrow a newspaper.

“This is the 21st century,” she said. “I don’t waste money on newspapers.”

“Here, use my iPad,” said she.

I can tell you this……That fly never knew what hit him!

And another, coming from my colleague Mike Hodges with the Texas Press Association. He’s decided he’s renaming the “John” to “Jim.” That way Mike can tell his doctor the first thing he does every morning is go to the “Jim.”

Getting emails from KPA/KPS? We hope so but…

There are some SpamCops out there that don’t like KPA or KPS, or at least anything from We’ve had a world of trouble the last 10 days with emails getting out of the office. As far as we know, we’re receiving but sending is another matter.

And if you’ve experienced that problem before yourself, you know the headaches it can cause the problems trying to get it straightened out. We’ve had to resort to alternate servers, alternate email addresses and any other trick we can think of to fool those SpamCops.

If you don’t hear from someone here at KPA for three or four days, email us to make sure we’re still working. With all the advertising we’re placing, emails to publishers and editors and ad managers because of the two contests in process, the upcoming rate and data sheet/directory info requests, we’re pretty constantly sending something to every newspaper. So feel free to check on us once in a while if you haven’t heard anything out of your state press association.

 Osborne to receive Excellence in Public Relations Award from UK

Phil Osborne, president of Preston-Osborne,
phil-osborne-200x300is the 2013 Excellence in Public Relations award recipient from the UK School of Journalism and Telecommunications.  He will be honored at a reception on October 22 preceding the annual James C. Bowling Executive-in-Residence lecture.

Osborne graduated from EKU in 1979 and then worked in radio and television for seven years.  He joined The Preston Group in 1985.  In 1989, he was named vice president; in 1995, he became president and the company name was changed to Preston-Osborne.  In 1997, he bought the company from its founder and his mentor, Tom Preston.

Preston-Osborne is one of the largest public relations and research firms in the state.  The firm has received more than 100 awards from the American Advertising Federation at the local and district levels, four Silver Anvil Awards from PRSA and been named Small Business of the Year by Commerce Lexington.  Phil has received the Lifetime Achievement Award from the Thoroughbred Chapter of PRSA, Outstanding Alumnus from the EKU College of Applied Arts and Technology, Friend of the College of Communication and Information at UK and Volunteer of the Year from Commerce Lexington.

The Bowling Executive-in-Residence Program began in 2000 and brings to UK nationally known public relations practitioners to not only deliver an address, but also meet with students interested in public relations careers. The program includes the executive-in-residence visit, the excellence award and a scholarship for a senior integrated strategic communication major with an emphasis in public relations.  The 2013 Bowling Executive-in-Residence is Tamera Luzzatto, senior vice president, government relations, The Pew Charitable Trusts.

The series honors James C. Bowling, the late retired assistant chairman of Philip Morris Companies Inc. He attended UK and later served the university as a member of the UK Development Council. In addition to serving on several national boards, Bowling also worked with UK’s colleges of Agriculture and Business and the UK Sanders-Brown Center on Aging.

For more information on the 2013 events, contact June Horn (; 859-257-1730) or Beth Barnes (; 859-257-4275).

Advertising Placement update:

Through today, KPS has placed $2,44,908.78 in advertising in Kentucky newspapers. This does not include the Statewide Classified or ARK networks, strictly display advertising.

Looking at next week:

1. It’s National Newspaper Week! Promote your industry, promote yourself, promote the role of newspapers in the life of your community

2. I’ll be out Thursday, October 10

3. If you don’t get registered for the contests — News and Advertising — put it on your calendar as the first thing to do Monday morning. And then do it!!

Upcoming Webinars

For information on these and other webinars, and to register, go to

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