So far, publishers are keeping subscribers gained during the coronavirus crisis

 From Digiday via America Press Institute

With advertising revenue down for most publications, news outlets have been turning to subscriptions to remain financially viable. And early indications show that subscribers who came on board during the beginning of the coronavirus pandemic are sticking around. It’s too soon to say whether these outlets have gained paying readers for life, but an increased focus on retention — like offering subscribers the option to suspend their subscription rather than cancel — could go a long way to keeping new readers.

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