Looking for a way to add income to the bottom line with little effort? KPA has a program just for that.
And it’s gotten just a little sweeter for one of your advertising staff members. Now through April 30, the person selling the largest number of statewide classified ads will receive a $100 bonus from KPA/KPS. The ads must be for a client that has not advertised in 2017.
There’s promo materials all over the place — sent to the ad staffs, on the KPA Facebook Page and on Twitter — but if you need more information or materials to promote the Statewide Classified Network, please contact Susy Parry at firstname.lastname@example.org or by phone at 502-223-8821.
Since the mid-1980s, we’ve operated the Statewide Classified Network. Just because someone comes to your office to place a classified doesn’t mean people on the other end of the state wouldn’t be interested in buying that product or in that farm sale/auction or motor home or a service. There are any number of newspaper classified page readers who just might be looking for that particular item or service.
By participating in the Statewide Classified Network, you can encourage your classified advertiser to run the ad in up to 86 newspapers across the state. All for one, low price! $250 for a 25-word ad; $7 for each word over 25.
And with that, you keep half of the income then send the ad to KPA with the balance of the total cost. The statewide is then placed in all of the other participating newspapers, one time, the following week. How easy is that?
And think about the income. If your staff sold one ad per week at $250 each, you’d end up with $6,500 in new income because you keep $125 of the cost. $125 x 52 = $6,500.
Plus by being a participating Statewide Classified Newspaper, you’re newspaper is eligible for a summer intern courtesy of the Kentucky Journalism Foundation. It’s a paid intern, worth $3,000 for the student but the foundation sends your newspaper the full amount to pay that intern for up to 10 weeks working for you.