From Jennifer Nelson, Reynolds Journalism Institute
Thought your readers might be interested in a post about what one student learned from a failed newsletter at a newspaper he interned at this semester.
“I may have learned far more about audience engagement through the struggles than I would have if the newsletter succeeded,” he said.
“I was forced to be creative, to do whatever I had to lure and keep the audience engaged and coming back for more. In some ways, we did just that, even though we ran out of time.”
He shares three ways to engage with an audience: https://www.rjionline.org/stories/short-takes-lessons-from-a-failed-newsletter-in-how-to-engage-with-your-aud