The latest on the Journalism Competition and Preservation Act (JCPA)


Today’s update on the importance of local journalism, the threat posed by Google and Facebook, and how you can take action to support the JCPA


  • In a letter to members of the House and Senate Antitrust Subcommittees, six consumer advocacy groups, urged Congress to amend the Journalism Competition and Preservation Act to clarify that the bill does not expand copyright to article links and that consumers will not have to pay to link to or share articles, including headlines and snippets.
    • What’s More: Public knowledge, a signatory of the letter, simultaneously published a blog post with arguments referencing big media, open internet, fair use, and “cartel” talking points commonly seen by organizations funded by Google and Facebook.
    • Why It Matters: Google, Facebook, and its allies will continue to push for misplaced copyright theories because tend to favor the platforms. The letter and blog post present pointed but flawed arguments against the JCPA that will need to be actively rebutted by supporters of the bill.
  • Axios reported that a white paper published last month by researchers at the University of Michigan School of Information shows that 48% of ad traffic on “fake” news publishers is served by Google and 32% of “low credibility sites” like Breitbart, Drudge Report, and Sputnik News were delivered by Google.
    • Why It Matters: The research shows that Google is driving ad traffic to fake news sites and misinformation, in yet another example of the threat to democracy posed by the company’s overwhelming dominance in the ad market.





  • Echelon Insights @EchelonInsights – June 16, 2021 (8.6k followers): Our research for @newsalliance on Republican views of Big Tech and news publishers featured in the @NRO:”81% of conservative Republicans say they are at least somewhat concerned about the economic and political power of Big Tech in the United States.”
  • Echelon Insights @EchelonInsights – June 16, 2021 (8.6k followers): “79% of Republicans agree with the statement “Big Tech companies should fairly compensate local and conservative news publications for their content,” including 84% of conservative Republicans and 82% of college-educated Republicans.”



  • Post on Social Media:
    • Retweet the News Media Alliance’s tweet in support of the JCPA, rebutting arguments made by consumer advocacy groups against the bill.
    • The Journalism Competition and Preservation Act will protect local journalism. Period. Any arguments suggesting otherwise are false and inflammatory. #SafeHarbor4News
    • A rising tide lifts all boats, and the Journalism Competition and Preservation Act is just that. By returning rightfully-earned revenues to publications nationwide, a #SafeHarbor4News will inherently protect and preserve local and independent journalism.
    • “Having two leviathans sitting astride the world’s access to information, two giants with every incentive to polarize and none to encourage community, is not good for anyone.” @MononaGroveNews makes the argument for the JCPA to defend local news from the exploitation of Big Tech
  • Participate in the #WeAreLocalMedia Social Media Campaign:
    • Post photo of your staff in the newsroom or somewhere notable in your community on your social channels, using the hashtag #WeAreLocalMedia. (Example)
    • Be sure to mention the JCPA in your post and consider also tagging your members of Congress so they know the value of this important legislation.

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