OK, folks, this is it. TODAY is the deadline to sign up for a FREE one-day workshop on covering Kentucky’s most chronic problem, health, and the most immediate pressing issue in most of your counties, the May primary elections. We didn’t do a fancy brochure, partly because this event is all business, packed with useful information. We’ll meet from 9 a.m. to 4 p.m. at the Kentucky Broadcasters Association in Frankfort and spend 200 minutes on each of the two topics.
The campaign-coverage workshop will feature Institute Director Al Cross and Kentucky Standard Editor Forrest Berkshire. They will discuss how to cover the four different types of elections, how to conduct and use candidate interviews, what to do with campaign-finance reports and campaign advertising, how newspapers can handle letters to the editor and other opinion-page issues, how all news media can make pre-election reporting interesting, and ways to cover the voters on Election Day and the results on Election Night, in the primary and general elections.
The health-coverage workshop, with Cross and Kentucky Health News reporter Melissa Patrick, will show how to gather and use local health data, how to cover local health-care providers, explain the nationally significant changes coming in the Medicaid program, and look at Kentucky’s big health issues, such as smoking, cancer, obesity, diabetes and the opioid epidemic, which has become more of a health issue than a law-enforcement issue. This part of the workshop is supported by the Foundation for a Healthy Kentucky.
All this at no cost, and a free lunch! REGISTRATION IS REQUIRED, but it’s very simple: just send an email to firstname.lastname@example.org NO LATER THAN TODAY. Al can also answer any questions or take any suggestions you may have. He can be reached at 859-257-3744.