#wearitforme campaign; get local businesses to sponsor the ad in your newspaper


The state, the Foundation for a Health Kentucky and the Kentucky Medical Association have launched a PSA campaign about #wearitforme as a way to get the public wearing masks during the COVID-19 pandemic. We have told those involved in the campaign that any print ads developed can be shared with newspapers with the understanding that newspapers can take the ads to local businesses and get the space underwritten. Newspapers can also add their nameplate within the ad to show it’s supporting the mask-wearing campaign.

Two sizes of the print ads have been developed and we emailed this morning to publishers and ad managers of KPA member newspapers.


‘Wear It For Me’

New Campaign to Focus on Importance of Wearing Masks

LOUISVILLE, Ky, July 29, 2020 – A Louisville man who just learned he has brain cancer. A Jessamine County teacher. A Glasgow family physician. A restaurant owner and a firefighter with a young child. All are wearing masks to help prevent the spread of COVID-19, and asking Kentuckians to do the same in a new campaign launched today by the Foundation for a Healthy Kentucky, the Kentucky Medical Association (KMA), and the Kentucky Foundation for Medical Care.

The ‘Wear It For Me’ campaign includes social media graphics as well as two public service announcements that the Foundation and KMA will be asking television, cable and radio stations around the state to run. The campaign features residents of the Commonwealth sharing their personal reasons for urging all Kentuckians to follow public health advice to wear a mask in public indoor spaces and when they cannot maintain a six-foot distance from persons who don’t live in their own households.

“We can’t know the stories of every person we come near at the grocery store or anyplace else where we have to go inside,” said Ben Chandler, president/CEO of the Foundation. “But we can infect them with the coronavirus without ever knowing we have it, either because we don’t have symptoms or the symptoms just haven’t started yet. Wearing a mask over both the nose and mouth and staying six feet apart in public is the fastest way we can get back to some kind of normal, where fewer Kentuckians get sick, fewer Kentuckians die, and fewer Kentucky businesses close again-either short-term or forever.”

KMA President R. Brent Wright, M.D., who appears in the PSAs, added, “Wearing a mask and keeping a safe distance is about protecting those around you who may be at risk for severe complications from COVID-19, or who live with someone who is vulnerable. Moreover, as the research has evolved, we’ve learned that masks also reduce the wearer’s chances of contracting COVID-19 by as much as 65 percent.”

Kentucky residents who appear in the ‘Wear It For Me’ campaign are:

  • Ben Smith of Louisville, who learned he had a cancerous brain tumor in June, underwent surgery a few weeks later, and is now enduring daily chemotherapy and radiation;
  • Mallory Brown, who teaches high-school students in the Jessamine Career and Technology Center in Nicholasville;
  • Dallas McGarity, a chef who owns The Fat Lamb in Louisville and Portage House in Jeffersonville, Indiana, and who won the Food Network’s program Chopped in 2019;
  • Michael Branch, the first Louisville firefighter to contract COVID-19, is married to a physician and they are the parents of an infant girl; and
  • Dr. Wright, in addition to serving as KMA president, practices medicine at the TJ Samson Family Medicine Center in Glasgow, serves as Associate Dean for Rural Health Innovation at the University of Louisville School of Medicine, and also is chair of the Foundation’s board.

The graphics and PSAs are available for download at https://www.healthy-ky.org/research/category/2/videos/article/126/wear-it-for-me-public-service-announcements?order_by=latest

About the Kentucky Medical Association

Established in 1851, the Kentucky Medical Association is a professional organization for physicians throughout the Commonwealth. The KMA works on behalf of physicians and the patients they serve to ensure the delivery of quality, affordable healthcare. Members of the KMA share a mission of commitment to the profession and service to the citizens of this Commonwealth that extends across rural and urban areas. From solo practitioners to academicians to large, multi-specialty groups, KMA is the ONLY state association representing every specialty and type of medical practice in Kentucky.

Foundation for a Healthy Kentucky

Funded by an endowment, the mission of the nonpartisan Foundation for a Healthy Kentucky is to address the unmet health needs of Kentuckians by developing and influencing policy, improving access to care, reducing health risks and disparities, and promoting health equity. Since the Foundation opened its doors in 2001, it has invested more than $29 million in health policy research, advocacy, and demonstration project grants across the Commonwealth.

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