Who pays for news and why do people subscribe?

The Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, conducted research recently to understand who subscribes to news, what motivates them and how creators of journalism can engage more deeply with consumers to subscribe.

The belief is that people are drawn to subscribe to news for three main reasons: a publication excels at coverage of key topics, friends and family subscribe to the publication, and to a lesser degree, in response to discount promotions on subscription prices. 

Click on the headline below to see the full report.

Paying for news: Why people subscribe and what it says about the future of journalism

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