About David Thompson

Boost ad sales with latest ‘Relevant’ research

By David Thompson | August 13, 2021

By Tom Silvestri, Executive Director, The Relevance Project, sponsored by NAM A new six-part promotional series is available to local publishers eager to tout how newspapers’ multigenerational readership is a lucrative target for advertisers. The promotions are free to use from The Relevance Project, which teamed up with the research firm Coda Ventures, seven newspaper trade associations, and Metro Creative […]

One Good Reason Why Millennials Read Newspapers…Digital Access

By David Thompson | August 13, 2021

Newspaper Readers Are Educated, Active Consumers Ready to Shop; 67% own a home

By David Thompson | August 13, 2021

Newspaper Readers Are Educated, Active Consumers Ready to Shop; 54% have a household income of $50K or more

By David Thompson | August 13, 2021

One Good Reason Why GenXers Read Newspapers…Platform Choice

By David Thompson | August 13, 2021

Newspaper Readers Are Educated, Active Consumers, Ready to Shop; 78% attended or graduated from college

By David Thompson | August 13, 2021

One Good Reason Why Boomers Read Newspapers…Community

By David Thompson | August 13, 2021

Kentucky loses another journalism giant, an icon to community newspapers across the country in Max Heath

By David Thompson | July 30, 2021

Served as chair of the National Newspaper Association’s Postal Committee for 30 years; was KPA President in 1987 Max is the third KPA Past President to pass away in 2021 There is a tribute to Max on the KPA Facebook Page that includes a statement from the National Newspaper Association. The KPA post has reached more than 10,500 and more […]

AP offers StoryShare training 4 times for KPA members interested in the news sharing project

By David Thompson | July 30, 2021

Sessions are free but you do have to register by August 9  Kentucky editors:   The KPA board has approved participating in AP StoryShare so Kentucky members can share stories and photos across a single easy-to-navigate platform. The first year of the StoryShare service will be paid for by KPA.   The AP will conduct FREE training sessions on the StoryShare […]

Eastern Progress, Murray State News, Kentucky Kernel, College Heights Herald, Talisman named to Pacemaker’s Top 100

By David Thompson | July 30, 2021

Four Kentucky college student newspapers and a Yearbook/Magazine have been selected to the Pacemaker Top 100. The Pacemaker Top 10 will be announced at the Fall National College Media Convention, Oct. 14-17, 2021, at the New Orleans Sheraton Associated Collegiate Press — home of the prestigious Pacemaker awards — proudly recognizes its top 100 publications as it launches its centennial celebration. Founded […]