On Second Thought

Boost ad sales with latest ‘Relevant’ research

By Tom Silvestri, Executive Director, The Relevance Project, sponsored by NAM A new six-part promotional series is available to local publishers eager to tout how newspapers’ multigenerational readership is a lucrative target for advertisers. The promotions are free to use from The Relevance Project, which teamed up with the research firm Coda Ventures, seven newspaper trade associations, and Metro Creative […]

One Good Reason Why Millennials Read Newspapers…Digital Access

Newspaper Readers Are Educated, Active Consumers Ready to Shop; 67% own a home

Newspaper Readers Are Educated, Active Consumers Ready to Shop; 54% have a household income of $50K or more

One Good Reason Why GenXers Read Newspapers…Platform Choice

Newspaper Readers Are Educated, Active Consumers, Ready to Shop; 78% attended or graduated from college

One Good Reason Why Boomers Read Newspapers…Community

Kentucky loses another journalism giant, an icon to community newspapers across the country in Max Heath

Served as chair of the National Newspaper Association’s Postal Committee for 30 years; was KPA President in 1987 Max is the third KPA Past President to pass away in 2021 There is a tribute to Max on the KPA Facebook Page that includes a statement from the National Newspaper Association. The KPA post has reached more than 10,500 and more […]

AP offers StoryShare training 4 times for KPA members interested in the news sharing project

Sessions are free but you do have to register by August 9  Kentucky editors:   The KPA board has approved participating in AP StoryShare so Kentucky members can share stories and photos across a single easy-to-navigate platform. The first year of the StoryShare service will be paid for by KPA.   The AP will conduct FREE training sessions on the StoryShare […]

Eastern Progress, Murray State News, Kentucky Kernel, College Heights Herald, Talisman named to Pacemaker’s Top 100

Four Kentucky college student newspapers and a Yearbook/Magazine have been selected to the Pacemaker Top 100. The Pacemaker Top 10 will be announced at the Fall National College Media Convention, Oct. 14-17, 2021, at the New Orleans Sheraton Associated Collegiate Press — home of the prestigious Pacemaker awards — proudly recognizes its top 100 publications as it launches its centennial celebration. Founded […]

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