On Second Thought

Into the News: Amid bad news, a permanent solution to a temporary problem, but here’s an idea

By Al Cross Al Cross edited and managed rural newspapers before covering politics for the Louisville Courier Journal and serving as president of the Society of Professional Journalists. He is director of the University of Kentucky’s Institute for Rural Journalism and Community Issues, which publishes The Rural Blog at http://irjci.blogspot.com. Since fall 2018, 300 more U.S. newspapers have disappeared, bringing the […]

NAM Project: It’s all ‘Relevance’ and ads show strength of readership

(Editor’s Note: The Relevance Project is sponsored by the Newspaper Association Managers whose press associations represent collectively more than 8,500 newspapers in North America.) Part II of the NEWSPAPER POWER Campaign starts a series of advertising categories where research confirms strong results for newspaper advertisers. The initial set of five categories is based on data supplied by Coda Ventures, which […]

D.C. City Council votes to devastate local news, advertising agencies with 3% advertising tax

Members of the MDDC (Maryland, Delaware, District of Columbia) Press Association, MDCD Broadcasters Association and the American Advertising Federation, DC join together against the actions of the D.C. City Council, which voted in favor of a budget that includes a devastating 3% sales tax on advertising and sales of personal information. “With less than 24 hours’ notice and no opportunity […]

Attacks continue on Press Freedom; comparing numbers in 2020

Number of attacks in 2020   Number of attacks in 2020 through May 29   From the Committee to Protect Journalists Local and state authorities in the U.S. must stop targeting journalists and media workers covering protests and ensure that the press is exempt from any curfew restrictions, the Committee to Protect Journalists said today. “We are horrified by the […]

The Courier Journal wins 60+ SPJ Awards

By Kathryn Gregory, Louisville Courier Journal The Courier Journal won numerous awards Thursday night at the annual Society of Professional Journalists Louisville Pro Chapter 2020 awards ceremony, including Journalist of the Year, awarded to Courier Journal reporter Deborah Yetter for her coverage of child abuse in Kentucky. That same series recognized Deborah’s efforts with the Associated Press presenting her the […]

Defying forecasts, newspapers have retained public notices (and they’ve grown ever more critical to small papers’ survival)

With three-fourths of advertising dollars to U.S. newspapers dried up, public notices have become a dominant share of their income By David Westpahl   A decade ago, in the midst of a dramatic decline in advertising revenue, predictions were rife that the newspaper industry would soon lose a pillar of its weakening business model — paid public notices. Government-required public […]

Newsletter format taking on new level of relevance and it’s not just because of COVID

From Jennifer Nelson, Reynolds Journalism Institute If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn’t have picked email. But the email newsletter has become exactly that for many news organizations not to mention a growing cadre of maverick journalists looking to cultivate their own brands. Now […]

Peter Wagner: Everything little is big today

When my wife Connie and I founded our first publication, The Golden Shopper, we were still in the first year of our marriage. It was October 3, 1962. Our little town of Sibley had less than 2,500 population and we only printed 3,000 copies each week. The paper was printed two pages at a time on an Addressograph-Multigraph 2066LD and […]

Webinar: Think COVID flattened your classifieds? Think again

Think COVID Flattened Your Classifieds? Think Again DEADLINE MONDAY, July 13 Thursday, July 16 2:00-3:00 p.m. EDT • 1:00-2:00 p.m. CDT Presenter: Janet DeGeorge of Classified Executive Training & Consulting Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID-19. Is there a way to save your Classified revenue? Yes there is a way, but you have to […]

Webinar: Keeping up with digital trends in 2020

Keeping Up With Digital Trends in 2020 Thursday, July 23 2:00-3:00 p.m. EDT  • 1:00-2:00 p.m. CDT Presenter: Tyson Bird of Texas Highways Magazine At the start of this year, Tyson identified 16 digital trends to watch for in 2020. Now that we’re halfway through a year of dramatic and unexpected events, let’s check in to see how these 16 trends […]


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